The story behind CEO Oliver Reichert’s manoeuvres to get the LVMH-backed private equity firm to buy the footwear maker for more than €4 billion.
What’s the meaning of Birkenstock?
trademark. /ˈbɜː.kən.stɒk/ us. /ˈbɝː.kən.stɑːk/ a brand name for a type of shoe or sandal (= open shoe) that is very comfortable, is made from natural materials, and is thought to be typically worn by people who care a lot about the environment: Birkenstock sandals.
Who runs Birkenstock?
Since the formation of the BIRKENSTOCK Group at the end of 2012, Oliver Reichert has been the first CEO from outside the family to head the long-standing company. At first, he represented the Group together with Markus Bensberg, since 01 May 2021 as the sole CEO.
Who now owns Birkenstock?
LVMH
L Catterton, a private equity firm backed by the luxury conglomerate LVMH, announced that it is acquiring Birkenstock. Once shunned by the fashion world, the iconic German sandal company will now be part of LVMH’s portfolio alongside brands such as Dior, Louis Vuitton, and Fendi.
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What makes Birkenstocks® so special?
The leather used for Birkenstock® uppers is approximately 3mm thick and very supple. Each contour in a Birkenstock footbed is precisely placed to stretch, flex and move naturally. Together, your feet benefit from free movement, constant exercise and improved circulation, resulting in long lasting comfort and better health.
Who is Nicholas Birkenstock?
Birkenstock visited the extraordinary man. BIRKENSTORY #27: NICHOLAS VREELAND A Buddhist monk and only Western head of a Buddhist monastery, his story starts in the early 1980s, when he left his expensive tailor-made shoes on the streets of New York and chose to live a simple life in sandals. Birkenstock visited the extraordinary man.
