a group or chain of retailers working together on a non-contractual basis to achieve economies of scale in buying, advertising, etc.
What is a voluntary retailer?
noun. any member of a voluntary group of independent retailers, often using a common name or symbol, formed to obtain better prices from wholesalers or manufacturers in competition with supermarket chains. Also called: voluntary retailer.
What is a wholesaler sponsored voluntary chain?
Wholesaler-sponsored voluntary chains. involve a wholesaler that develops a contractual relationship with small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts.
How would a retailer benefit by being a member of a voluntary chain?
Advantages: The retailers place orders with wholesalers within the group and can get discounts. Advertising expenses are reduced as the whole group is nationally advertised. The retailer can get loans from the group for renovation and decoration.
Who is an independent retailer?
An independent retailer is one who builds their business without help from an established brand. For example, if you open your own Subway Restaurant, you would not be considered an independent retailer, but rather a franchise business.
What does a manufacturer ultimately look for in choosing a retailing partner?
When choosing retail partners, manufacturers must look at the basic channel structure, where their target customers expect to find the product, channel member characteristics, and distribution intensity. Although service retailers primarily sell services, if they sell to consumers, they are still retailers.
What are the ownership structure based retailer?
There are five primary ownership types within the retail industry: Corporate chain. Independent. Wholesaler.
What retailer means?
A retailer is a person or business that you purchase goods from. Retailers typically don’t manufacture their own items. They purchase goods from a manufacturer or a wholesaler and sell these goods to consumers in small quantities.
What is retailer relationship?
It is the sum total of all the retail activities those enhance the value, customers receive when they shop and buy merchandise. For relationship retailing to work, retailers must build and maintain a distinctive image among consumers.
How do I choose a retailer?
A Checklist for Choosing the Right Retailer
- Target Audience. What kind of customers does a retailer attract?
- History and Projection of Sales. This is the proof.
- Reliable Communication Method. There must be constant, reliable communication between you and your retailer.
- Marketing Assistance.
- Payment Plan.
