Next. The ‘ghost chips’ advertisement shown here was one of a series put out in 2011 by the New Zealand Transport Authority. ‘Ghost chips’ was a response to the high number of young Māori men driving drunk and crashing. In fatal or serious-injury-related crashes in 2008–10, 38% of young drivers involved were Māori.
Who made the Ghost Chips ad?
Commercial (Full Length) – 2011 Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
What the legend ad is about?
The main purpose of the campaign, which was titled “Legend,” was to persuade the audience to reduce drink driving in New Zealand, especially among young Maori males.
Can you go to jail for drink driving NZ?
A driver convicted of a first or second drink-driving offence can face a prison term of up to three months or a fine of up to $4,500 and lose their driver licence for six months or more.
What’s the alcohol limit NZ?
In New Zealand, the alcohol limit for drivers aged 20 years and over is 250 micrograms (mcg) of alcohol per litre of breath and the blood alcohol limit is 50 milligrams (mg) per 100 millilitres (ml) of blood. If you are under 20, the alcohol limit for drivers is zero.
What is a ghost chip?
The Ghost Cell Phone Data Service uses eSIM technology that allows data connections on a smartphone without a physical SIM card. The service includes a free app available for both Android and iOS that further enhances data protection and privacy.
How effective are drunk driving ads?
published a systematic review on the effectiveness of mass media campaigns for reducing AID and alcohol-related crashes [8]. The results showed that, overall, media campaigns lead to a median decrease in alcohol-related crashes of 13 % (interquartile range: 6 to 14 %).
How do I get out of drink driving charge NZ?
To be discharged without conviction, the applicant has to prove the impact of conviction would outweigh the seriousness of the offence. A case can be dismissed for reasons including failings in police procedure, and inadmissible or insufficient evidence.
How can I get out of a drink driving charge NZ?
Drink Driving Charges The Police are required to follow a specific procedure when testing a driver for breath or blood alcohol. The procedure must be correctly followed to ensure your rights are not breached. If the Police have not followed the procedure correctly this can lead to the charge being dismissed.
Is a ghost chip a real thing?
