The width, or breadth, of a company’s product mix pertains to the number of product lines the company sells. For example, if you own EZ Tool Company and have two product lines – hammers and wrenches – your product mix width is two.
What is a product width?
Width, also known as breadth, refers to the number of product lines offered by a company. For example, Kellogg’s product lines consist of: (1) Ready-to-eat cereal, (2) Pastries and breakfast snacks, (3) Crackers and cookies, and (4) Frozen/Organic/Natural goods.
What is the product mix of Unilever?
Unilever Product Strategy: Unilever has 4 major categories Food, Refreshment, Personal care, Home care and Water Purifier. The products in Unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the FMCG sector.
What is product width or breadth?
Product Breadth Defined Product breadth, also known as width, is the number of product lines that a company offers.
What is the meaning of product mix width depth and length?
These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. The product mix length refers to the total number of items a company carries within the product lines.
What is product mix and product line?
A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
What do you mean by product mix explain with example?
Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.
What is product line Width Length Depth?
A product line can contain one product or hundreds. The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth).
How is Unilever structured?
Features of Unilever’s Organizational Structure. Unilever has a product type divisional organizational structure. The organization is divided into components based on their product focus. For example, the company has a division for personal care products and another division for home care products.
What is product mix breadth?
The breadth of the product mix consists of all the product lines that the company has to offer to its customers. If we take P&G, for example, the breadth of the major product lines would consists of hair products, oral care, soaps and detergents, baby care, and personal care.
What does product line and product mix mean?
Definition. A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
How do you determine the product mix?
Actual sales mix percentage: the number of actual units sold of a product divided by total units sold of all products. Budgeted sales mix percentage: the number of budgeted units sold of a product divided by budgeted total units sold of all products. Profit margin per unit (in dollars, not percentage)
What is the width of an organization’s product mix?
The width of an organization’s product mix pertains to the number of product lines that the organization is offering. For example, Hindustan Uni Lever offers wide width of its home care, personal care, and beverage products. The width of the HUL product mix includes Personal wash, Laundry, Skincare, Haircare, Oral care, Deodorants, Tea, and Coffee.
What are the four dimensions of product mix?
• Any company’s product mix has four dimension : 1. Width 2. Length 3. Depth 4. Consistency 4. 1. Width : Number of different product lines carries by the company. 2. Length : Total number of items in the product mix of the company. 3. Depth : Assortment of size, colour and models offered in each item of a product line.
What is the full form of HUL?
•Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. •It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL as of March 2015 and is the holding company of HUL.
What do you mean by product width?
1. Width- It refers to the number of product lines that a company sells. A small/ new company will have a lesser product width as it will have basic varieties to sell, build market share and then expand the width according to the market situations.
