Beam Suntory
Japanese spirits conglomerate Beam Suntory is to buy the London craft gin distiller Sipsmith. Beam – which also owns the Jim Beam and Maker’s Mark bourbon brands – will pay an undisclosed sum for the company as it aims to cash in on the rising demand for artisan spirits.
How much is Sipsmith worth?
In December 2016, Sipsmith was acquired by Japanese Beam Suntory, a subsidiary of Suntory Beverage & Food Ltd, for £50 million. In May 2017, Sipsmith partnered with the secret London culinary boutique Gingerline to create an «immersive gin dinner».
Why does Sipsmith have a swan?
The inspiration behind the Sipsmith logo is a reference to the “swan’s neck” pipe where the spirit vapor turns about Prudence. She really is the inspiration for everything to do with this London distiller.
Why is it called Sipsmith?
Sipsmith’s name was inspired partly by Hall’s father, a silversmith, with ‘sip’ “conjuring up quality and a sense of lingering and sharing”, says Galsworthy, who also explains how master distiller and cofounder Jared Brown insisted that it had to be a classic gin.
What does VJOP mean?
V.J.O.P. (which stands for Very Junipery Over Proof) is a spirit that’s designed for unabashed gin lovers. At the heart of this gin, we’re paying homage to the juniper berry: that incredible, resinous, piney ingredient without which gin simply couldn’t exist.
Where does Sipsmith get its juniper?
Macedonian juniper berries
The Sipsmith botanicals We use Macedonian juniper berries, but the nine other Sipsmith London Dry Gin botanicals, when put together in the right ratios and quantities, are what really make our gin unique and what distinguishes it from any other brand.
Where did Sam Galsworthy go to school?
Radcliffe College
The two had grown up on land 30 minutes away from each other—“which in Cornwall pretty much makes you neighbors,” says Galsworthy—and both attended Radcliffe College, an elite boarding school in Oxfordshire.
Is Sipsmith a swan?
Taking place on a to-scale model set of Wimbledon’s Centre Court, the ad opens with Mr Swan, in the stands, mistakenly announcing that “Wimbledon is the official tennis of Sipsmith Gin”, before making claims to various other components of the tennis tournament.
What is the highest proof gin?
There’s a New Strongest Gin in the World, and It’s 165 Proof Smögen, a Swedish distillery, now has a London Dry gin that’s 165 proof called Strane Ultra Uncut. That’s 82.5 percent ABV, or 12.5 percent higher than many rubbing alcohols. Except unlike rubbing alcohol, you’re supposed to drink Ultra Uncut.
How strong is Sipsmith gin?
At 57.7% ABV this juniper-forward navy strength gin uses double the amount of juniper berries as our London Dry Gin, and undergoes a three-part juniper-infusion process, including a three day maceration.
