These elements not only simplify and unify our brand, but also help increase recognition of our products. The Toyota logo is used when the Toyota master brand is being promoted, acting as a sponsor or when multiple Toyota vehicles or sub-brands are being marketed in the same communication.
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What are the different types of Toyota logos?
Three types of logos: The Toyota brand logos, the Let’s Go Places logo, and our various vehicle logos. Each comprises three elements: typography, the Toyota symbol and the staging platform. These elements not only simplify and unify our brand, but also help increase recognition of our products.
Can I change the color or pattern of the Toyota logo?
The Toyota logos should not be produced over a pattern or color gradation that undermines legibility. For both building brand awareness and protecting the trademark of our brand, it’s important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way.
What is the staging platform for the Toyota emblem?
The staging platform is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored and impactful. The staging platform should only be locked up with Toyota, Let’s Go Places, vehicle name or sub-brand name as artwork, as provided on AdPlanner.
What is ToyotaCare 51?
ToyotaCare 51 is included with the purchase or lease of every new Toyota. Discover convenience and peace of mind with Connected Services. Get information on open safety recalls and service campaigns. Wherever you are going in life, Toyota’s newly developed safety system helps get you there safely.
